Google Ads
Google Ads, developed by Google, provides a way for companies to advertise their products and services across the Internet. Google Ads enables companies to reach customers who are searching for those things through searches on Google, other websites, mobile apps and videos. Using Google Ads will help businesses grow by increasing their visibility; generating leads; driving traffic to their websites; and ultimately increasing their sales because there are billions of searches made every day in Google.
The Google Ads platform uses a pay-per-click (PPC) advertising model (meaning you only pay when a person clicks on your ad) which makes it a very cost-effective marketing solution for businesses; this is because you have control over your budget and can target the right audience. To do this, advertisers set up campaigns by choosing keywords to bid on, setting a budget for the campaign, and creating ad text/images that would be eligible to show up on Google’s search engine results pages and partner websites. When a user searches for a keyword the advertiser has bid on, Google will show them the most relevant ads based on the bids that were placed along with Google’s quality ratings of the ads.
Search ads are one of the most common types of Google Ads, appearing as text-based advertisements at the top of search engine results pages.